Exactly why is Great Employee Communication Important

Why is Great Worker Communication Important

Maintain staff productivity

No news is definitely not great news from an employee communications standpoint. October 2008 research from Weber Shandwick showed that 71% of people believed that their business ought to be communicating more about current economic problems. However, staff can be caused by the uncertainty caused by insufficient internal communications to be productive. Actually, Work Force Week reported that 48 percent stated that the economic uncertainty has caused people to be productive at work.

Keep functional effectiveness

Doubt due to a lack of successful internal communication may cause high performing employees to jump ship. Low esprit de corps within remaining staff can influence customer interactions and damage brand identity. Uncertainty may also damage a business 's culture. Competition for resources that are internal can raise between (and inside of) sections. Focus can shift onto projects that 'look great' however do not actually contribute towards actual business objects. Great worker communications can enable you maintain the robustness of your brand, protect your company culture and to retain your very best workers. As stated by the U.S. Department of Labor, it costs at least one-third of a new hire's annual salary to replace them. Additionally, there are related opportunity costs such as lower productivity during re-training to contemplate. It is a lot more cost-effective to keep great staff and customers that are lucrative than Internal communications plan to replace them.

Retain revenues in a shrinking marketplace

In a competitive market, organizations need to reduce process inefficiencies, to be agile and also to increase effectiveness throughout the business. Worker communications that are powerful plays a critical role in achieving these aims with an investment that is not large compared to value obtained. Good employee communication is a competitive advantage.

Employee communication hints during an economic downturn:

Don't cut employee communications

The future seems dubious and when budgets are tight a knee-jerk reaction can be to pull back to the simple essentials rather than try anything new. Organizations may be tempted to cut costs in regions like Internal Communications at a time when powerful worker communications are even more vital. The Return On Investment (ROI) of worker communications that are successful may be tremendous. Watson Wyatt's 2007/2008 Communication ROI Study revealed that: "Powerful employee communication is a leading indicator of financial performance...a critical improvement in communication effectiveness is associated with a 15.7 percent increase in market value". Businesses that communicate effectively are also four times as likely to report high levels of worker participation as businesses that convey less effectively. Good employee communications can also help create an advantage that adversaries aren't unlikely to have. They will be able to make proactive recommendations on items that have a communication component along with worker communications strategies that are suggested. Inner communications breakdown can be a major source. As can slow moving, erroneous, or non-existent information and mixed messages. Failures cause procedures and people to under perform. An excellent internal communications team can help remove and to recognize the root cause of communications breakdowns.